hamster wheel

The Truth About DIY Marketing

June 16, 20253 min read

a woman running on a hamster wheel

When Doing It Yourself Is Costing You Customers...

When I started my first business—a green property maintenance company—I was fueled by grit, a dream, and the belief that hard work alone would be enough.

I thought I had to do everything myself: accounting, scheduling, customer service, and yes… marketing. I stayed up late trying to design flyers in Word, Googling how to build a website, and posting to Facebook whenever I had a minute between jobs. I figured I was saving money. In reality? I was burning out—and worse—I was invisible.

The harsh truth is: DIY marketing is costing small business owners way more than they think.

The Real Cost of “Doing It All”

Small business owners are some of the most creative, hardworking people I know. But when you're juggling ten roles a day, marketing becomes an afterthought—or worse, a time-suck that produces little to no results.

I see it all the time:

  • Social media pages that go quiet for weeks because there’s no time to post

  • Websites that haven’t been updated in years (or never launched properly to begin with)

  • Money spent on ads that lead nowhere because there’s no clear funnel or follow-up

  • Stress and self-doubt because the phone isn’t ringing and the inbox is empty

When I look back, I realize I was pouring hours into things I didn’t truly understand, hoping for results I wasn’t equipped to get. And that “hope marketing” strategy? It nearly sank me.

I almost lost everything because I was trying to save a few dollars instead of investing in the right support.

You Can't Market Like It’s 1999

In today’s world, marketing isn’t just about showing up—it’s about showing up strategically.
Your customers are online. They’re searching, scrolling, comparing. And if you don’t show up clearly, consistently, and professionally, someone else will.

That’s the game-changer.

Marketing today requires more than a few random social posts and a DIY website. It requires:

  • A clear message that speaks to your ideal client

  • A strong local presence (Google Business Profile, SEO, reviews)

  • A website that builds trust and drives action

  • A plan for visibility—social, search, and beyond

  • And honestly… time, energy, and skills that you may not have (and shouldn’t have to master)

What I Learned (and What I Want to Pass On)

off the charts

When I finally admitted I needed help and hired someone to guide me—I saw the shift. I started attracting better clients. I had more time to lead, grow, and breathe. That’s when I knew: I wasn’t meant to do this all on my own—and neither are you.

That’s why I started M808 Marketing—to be the partner I didn’t have when I needed it most.
I created services designed specifically for local service-based businesses that want to look professional, get found online, and convert that visibility into actual paying customers.

Marketing isn’t just a task on your to-do list. It’s the engine of your business.
And when you hand it over to someone who truly gets what it takes, you finally get to step into your role as a business owner—not just a technician in survival mode.


Ready to Stop Doing It All Yourself?

If your marketing feels like a second job (or a never-ending guessing game), let’s change that.
Our Done-for-You Growth Plan was built for local business owners who are ready to look sharp, show up, and grow—with marketing that actually works.

👉 Let’s talk. Because “doing it yourself” shouldn’t mean doing it alone. CLICK HERE for more info!

Marianne is a certified digital marketing pro and small business marketer, helping local business owners find more freedom and profitability in their companies through strategic digital marketing and social selling.

m808 marketing

Marianne is a certified digital marketing pro and small business marketer, helping local business owners find more freedom and profitability in their companies through strategic digital marketing and social selling.

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