How We Build a Social Media Strategy That Gets Results for Local Businesses

Are you a small business owner tired of posting on social media with no real results?

If your content isn’t turning followers into leads, it’s time to look at your social media strategy.

At M808 Marketing, we specialize in building custom digital marketing strategies for local service businesses that want to grow their presence and get found online. In this post, we’re sharing our proven process for crafting a social media strategy that drives engagement, builds trust, and brings in more customers.

🎯 Step 1: Start With Clear Social Media Marketing Goals

Without clear goals, your social media content will feel random — and ineffective. We work with our clients to align their social media strategy with real business goals, such as:

• Increasing calls and appointment requests

• Boosting local visibility and SEO

• Attracting more customer reviews

• Growing brand awareness and community trust

✅ Local SEO tip: Setting clear goals also helps with tracking ROI from social platforms like Facebook, Instagram, and Google Business Profile.

👥 Step 2: Define Your Local Target Audience

Knowing your audience is essential for success on social. We help our clients:

• Create audience personas based on customer demographics

• Understand local buyer behavior

• Identify the social platforms their customers actually use

💡 SEO tip: Use terms your audience searches for in captions, hashtags, and even image descriptions to increase discoverability.

📆 Step 3: Create a Content Calendar That Works

Consistency builds trust. We build content calendars that blend:

• Educational content (FAQs, tips, how-tos)

• Promotional content (sales, offers, service spotlights)

• Engaging content (behind-the-scenes, customer testimonials, community shoutouts)

📌 Pro tip: We use data to schedule posts when your followers are most active — increasing reach and engagement.

🛠️ Step 4: Post With Purpose (and Track Performance)

Every piece of content we create is backed by strategy. We analyze:

• Engagement (likes, comments, shares)

• Click-throughs and conversions

• Website traffic from social media

• Local keyword performance

📊 With regular performance reports, you’ll know exactly what’s working and what we’re optimizing next.

💬 Step 5: Build Community Through Engagement

Your followers want to connect with a real business — not just a sales machine.

We manage:

• Responses to DMs and comments

• Reviews and reputation building

• Social listening and local engagement

💬 Local engagement tip: Tag local events, use neighborhood hashtags, and share posts from other nearby businesses to boost visibility.

📈 Step 6: Evolve and Improve With Real-Time Insights

What works now may not work next month. Our strategies are built to evolve, thanks to:

• Ongoing trend analysis

• Monthly social media audits

• A/B testing and platform updates

🌟 Why This Matters for Your Business

Social media isn’t just about looking good — it’s about being found, trusted, and chosen by your ideal customers. Our goal is to make sure your social presence reflects your quality of service and positions your business as the go-to in your local market.

✅ Ready to Grow Your Business with a Custom Social Media Strategy?

Whether you’re just starting or trying to scale your local service business, M808 Marketing is here to help. We take the stress of content creation, strategy, and engagement off your plate — and deliver results you can see.

👉 Book a Free Discovery Call
👉 Download Our Free Social Media Strategy Guide
👉 Check Out Our Local SEO Services

Don’t let your social media run on autopilot. Let us help you turn your feed into a powerful business tool.

📍 Serving small businesses in Illinois | Based in Chicago |

Woman-Owned Digital Marketing Agency